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Streamlining the B2B sales processes with BigCommerce

B2B sales can be a long, complex and challenging process. With over 70% of B2B buying decisions being made by millennials, B2B businesses must adapt their strategies to meet buyers’ high expectations. From managing inventory and fulfilling orders to creating personalized customer experiences, companies face several obstacles that can slow down the sales process. To remain competitive in the ever-growing global market composed of savvy shoppers, B2B companies must streamline their sales process and optimize their ecommerce platform.


BigCommerce: the all-in-one platform for B2B commerce

BigCommerce is an open SaaS platform offering comprehensive features designed to help B2B businesses streamline their ecommerce operations and grow their sales. With a range of capabilities, including custom pricing, quote management, and bulk ordering capabilities, BigCommerce allows companies to easily manage their sales process, automate workflows and optimize the customer experience, so they can focus on growing their business and building strong customer relationships. 


Benefits of using BigCommerce for B2B sales

1. Simplifies the sales process

With BigCommerce, companies can simplify the B2B sales process by automating some of the most time-consuming tasks associated with selling to other businesses, such as automatically setting up workflows to handle purchase orders, invoices, and shipping notifications. This saves time, reduces the risk of errors, and ensures customers retain a smooth buying experience. By streamlining the sales process, B2B companies can focus on what really matters – building relationships with customers and growing their business.


2. Boosts sales efficiency

With robust reporting and analytics capabilities, B2B businesses can gain valuable insights into their sales performance, customer behaviour, and inventory management using BigCommerce. This data-driven approach enables companies to make informed decisions, optimize their operations, and identify new growth opportunities. 


3. Saves time and resources

BigCommerce can easily manage the entire sales process from a single platform, eliminating the need for multiple systems and reducing the risk of errors. This means that sales team can focus on growing the business instead of getting bogged down with administrative tasks.


4. Enhances the customer experience

BigCommerce’s users can access several features to help improve the customer experience for their B2B customers by creating a personalized product catalogue for each customer, offering volume discounts, and providing a seamless checkout experience. These features not only make it easier for buyers to purchase, but they also help in building long-term relationships with customers, which is essential as 51% of B2B buyers believe that sellers are oblivious of the frictions encountered during the online buying experience, which reduces the chances of building brand loyalty.


Features of BigCommerce

In the fast-paced world of B2B sales, streamlining operations is key to staying competitive. BigCommerce offers a range of features to help businesses manage their online store efficiently and effectively. Here are some of the key features that can help streamline the B2B sales process:


1. Segmenting customers

With BigCommerce, companies can easily segment customers based on their needs, preferences, and purchase history. This allows them to personalize their marketing efforts and tailor their message to the right groups, resulting in higher engagement and conversion rates and overall customer experience.


2. Purchase order payment 

It simplifies the purchasing process and makes it easy for customers to complete transactions by accepting purchase orders as a form of payment. By offering more payment options, B2B businesses can improve customer satisfaction and increase sales.


3. Dynamic pricing

A sales survey found that 83% of B2B buyers prefer paying through digital commerce over any other method. With BigCommerce’s advanced pricing capabilities, sales reps can offer personalized pricing and discounts to customers online based on their specific needs, purchase history and other factors to retain a competitive edge and improve customer loyalty and retention.


4. API integrations

BigCommerce seamlessly syncs data from third-party systems, like ERPs, into the platform to eliminate the need for manual data entry, thus reducing errors and saving valuable time and resources for businesses.


5. Quote management

Streamlines the B2B sales process by enabling easy management and viewing of customer quotes and price negotiation. Simplifies the quoting process for sales teams, making it easier for them to close more deals.

Overall, BigCommerce offers a robust set of features to help streamline the B2B sales process. By leveraging these tools, businesses can save time and resources, improve the customer experience, simplify the sales process, and ultimately grow their bottom line.


Contact O2 Web to streamline your ecommerce sales process 

Trust our team of experts to help guide you through the decision-making process and help you choose the right ecommerce platform for your needs. Whether you’re interested in BigCommerce or another platform, book a consultation, and we can support you with ongoing support. Contact O2 Web today to learn more about how we can help streamline your ecommerce operations today!

The O2 Commerce agency

O2 Commerce is a growing full-service digital agency specialized in the development and performance of integrated, scalable and innovative e-commerce solutions for B2B and B2C. Since 2006, we have been developing e-commerce platforms using the latest technologies. Therefore, we develop hand in hand with our clients the strategies and necessary actions to take their performance to the next level.