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How Adobe commerce is becoming a modern commerce platform?

Adobe has been a powerhouse in the realm of software and services for many years. However, they have recently made significant changes to their product lineup which includes Magento—their ecommerce platform. In this blog post, we’ll take a look at how Adobe is transforming Magento into a modern commerce platform that carves out its own niche.

Adobe’s approach to Magento is two-pronged: comprehensive integration with their other products (such as Adobe Experience Manager and Adobe Analytics), and continual innovation of the Magento commerce core software. 


Comprehensive integration

In terms of integration, Adobe’s goal is to make it easy for businesses to use their products in unison to create a seamless customer experience from end-to-end. For example, Adobe Experience Manager Sites can be used to manage website content, while Magento can be used for managing the actual ecommerce transactions. By integrating these two products, businesses can more easily create a cohesive customer experience on their website.

The Adobe commerce platform enables brands to offer their customers a seamless, personalized, and omnichannel shopping experience. The platform provides customers with a comprehensive set of tools for managing their online store, including the ability to create and manage product catalogs, order management, fraud prevention, and payments processing. Adobe Commerce also offers a robust set of APIs that allow developers to integrate third-party applications and services with the Adobe commerce platform. This integration enables brands to extend the capabilities of their online store and provide a more personalized shopping experience for their customers.


Continual innovation

As for innovation of the Magento core software, Adobe has been adding new features and functionality with each successive release. Some of the most notable additions in recent releases include:

  • PWA Studio: a set of tools and services that allow developers to build Progressive Web Apps (PWA). These apps are designed to work across all platforms, including desktops, mobile devices, and tablets. PWAs are built using web technologies, such as HTML, CSS, and JavaScript. Developers have everything they need to create high-quality Progressive Web Apps that provide a great user experience on any device.
  • Headless capabilities: Adobe Commerce provides powerful headless capabilities that allow you to decouple the frontend of your store from the backend. This gives you the flexibility to build a custom storefront using any technology that you want, without having to rewrite the entire backend, thanks to availability of APIs. You can also use multiple frontends for different purposes, such as a mobile app, a voice-activated assistant, or a dedicated site for different brands or channels.
  • Support for advanced marketing features: Adobe Commerce provides merchants with a platform that supports marketing features such as AI-powered personalization and omnichannel experience. The platform offers support for AI-powered personalization, which allows merchants to create highly relevant and targeted shopping experiences for their customers. By utilizing these features of Adobe Commerce, merchants can create unique and engaging shopping experiences that will help them to increase sales and build loyalty among their customer base.

Adobe has long been a leading player in the software and services space, but they are now making a concerted effort to become a major player in the ecommerce space as well. Through comprehensive integration with other Adobe products and continual innovation of the Magento core software, Adobe is positioning themselves as a major player in the ecommerce space that businesses should be looking to leverage.

Want to know more about Adobe commerce platform? Don’t hesitate to contact us and we will answer all your questions!


The O2 Commerce agency

O2 Commerce is a growing full-service digital agency specialized in the development and performance of integrated, scalable and innovative e-commerce solutions for B2B and B2C. Since 2006, we have been developing e-commerce platforms using the latest technologies. Therefore, we develop hand in hand with our clients the strategies and necessary actions to take their performance to the next level.