O2 Blogue


Checklist: what are the requirements for a modern B2B platform?

Throughout 2023, the O2 team undertook a major initiative to understand the needs of B2B clients over the next 24 months. Our teams interviewed our B2B prospects and clients regarding their ecommerce plans going into 2024 and beyond. 


The data revolution is here!

A recurring theme emerged: the urgent need for a Data Revolution in B2B, emphasizing the power of leveraging customer data for personalized experiences.

As we move into 2024-2025, the focus is clear: leverage all available data to deepen customer relationships, simplify complex sales processes, and deliver a bespoke product experience to all, powered by generative AI for an unmatched B2B ecommerce journey.

We’ve seen so many misconceptions around using data properly that we want to help B2B businesses have a clear understanding of all the ecosystem.

That’s why, we’ve crafted a comprehensive checklist to guide you through the essential elements your B2B commerce platform should possess to elevate your data and make things right. This checklist encompasses a wide range of features tailored to enhance user experience and drive business growth. From user roles to differentiated pricing, from punchout capabilities to mobile accessibility, we’ve covered it all.


Prioritize personalization: tailoring experiences for enhanced engagement

Personalization lies at the heart of modern B2B commerce. By tailoring content, product recommendations, and pricing information to individual customers based on their preferences and past interactions, businesses can create a more engaging and efficient user experience. Our checklist emphasizes the importance of implementing personalized strategies to foster stronger customer relationships and drive sales.


Streamline processes with advanced features

Moreover, features like punchout capabilities and differentiated pricing ensure that your B2B customers have a seamless shopping experience while accessing negotiated prices and discounts. Supporting functionalities such as purchase order management, invoice portals, and project quotes streamline the procurement process, making it easier for businesses to manage transactions and track expenses.


Explore modern approaches: composable commerce and hybrid solutions

We understand that upgrading your B2B platform can be a daunting task. That’s why we’ve also included insights on modern approaches like composable commerce and hybrid solutions to jumpstart your commerce replatforming journey. 


Don’t let outdated technology hold your business back. Take the first step towards optimizing your processes, enhancing customer experiences, and driving growth in the digital marketplace. 

Download the checklist “what are the requirements for a modern commerce platform?”

The O2 Commerce agency

O2 Commerce is a growing full-service digital agency specialized in the development and performance of integrated, scalable and innovative e-commerce solutions for B2B and B2C. Since 2006, we have been developing e-commerce platforms using the latest technologies. Therefore, we develop hand in hand with our clients the strategies and necessary actions to take their performance to the next level.