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Three ways BigCommerce can help B2B businesses compete in today’s market

B2B companies must prioritize competitiveness to succeed in the rapidly changing business landscape. It is estimated that by 2027, ecommerce in the US will reach $3 trillion and account for more than 24% of total B2B sales in the country. With fierce competition and continuous technological advancements, failing to adapt and incorporate the latest technologies can result in being left behind in this lucrative market.

Thankfully, solutions exist, such as BigCommerce, to assist B2B businesses in maintaining their competitive advantage in today’s evolving market. BigCommerce is an all-in-one ecommerce platform offering comprehensive capabilities and functionalities to empower B2B businesses to drive sales, improve efficiency, and stay ahead of the competition.

As a leading headless ecommerce platform, BigCommerce offers a wide range of benefits. Among its many strengths, three stand out as particularly compelling in driving competitiveness. 


1. Headless 

BigCommerce uses a headless approach that enables businesses to streamline their operations and improve efficiencies by decoupling the user interface from the business logic. It involves separating the front-end and back-end of the platform, allowing for select customized tools to be replaced and scaled without impacting the entire system.

BigCommerce’s headless approach provides a competitive advantage for B2B companies, as these transactions tend to be more intricate than B2C. This approach allows businesses to rapidly adapt to change without worrying about impacting the back-end, which can cause downtime, a drop in productivity, and a loss of revenue.

For B2B ecommerce businesses, this approach allows for greater flexibility and agility in adapting to rapid market demands while ensuring a seamless user experience.


2. Omnichannel capabilities

Providing the best customer experience requires implementing an omnichannel strategy that seamlessly integrates customer touchpoints across all online, offline, and mobile channels. A McKinsey & Company survey of over 3,500 decision makers in 12 markets found that along with more convenience customers also want a more personalized experience. Developing an omnichannel strategy for B2B businesses is critical, as customers must often navigate a complex buying journey involving multiple touchpoints and channels.

An omnichannel sales process involves businesses carefully positioning themselves on the channels used by their audience, which includes their website, social media (Facebook, Instagram), marketplace (Amazon, Walmart) and search engines (Google, Bing). In total, B2B buyers regularly use 10 channels or more to interact with suppliers. The goal is to ensure maximum brand visibility and accessibility to potential customers across multiple touchpoints and channels, creating a seamless and integrated customer experience.

By embracing omnichannel, businesses can build long-lasting customer relationships, leading to increased loyalty and revenue.


3. Advanced API capabilities

For B2B businesses, APIs are powerful tools that can seamlessly be integrated with third-party systems, help automate routine tasks, and improve overall efficiencies to create a seamless and integrated system that can help them stay competitive in today’s environment.

More than ever, companies now rely on service APIs to stay connected with their audience and expand their reach across multiple platforms to generate revenue. Additionally, private APIs can be used to streamline routine tasks such as order fulfillment, enabling businesses to process orders and connect them with popular shipping carriers to expedite the shipping process and reduce errors or oversights quickly and accurately.

With BigCommerce’s API, B2B companies can create a seamless and personalized shopping experience to improve customer loyalty and retention. Additionally, the scalability of APIs makes it possible for businesses to handle increased sales volumes and complex inventory management. By leveraging BigCommerce’s APIs, B2B businesses can optimize their operations, and streamline their processes, to stay ahead of the competition.


Other key features of BigCommerce

BigCommerce offers scalable solutions for B2B businesses looking to expand their online presence and streamline their operations. With a wide range of features, such as analytics reports, robust security parameters, and scalability properties, BigCommerce is designed to help businesses improve their online performance, increase sales, and create a better customer experience. 

Read our next article on BigCommerce: “Streamlining the B2B sales process with BigCommerce“.

The O2 Commerce agency

O2 Commerce is a growing full-service digital agency specialized in the development and performance of integrated, scalable and innovative e-commerce solutions for B2B and B2C. Since 2006, we have been developing e-commerce platforms using the latest technologies. Therefore, we develop hand in hand with our clients the strategies and necessary actions to take their performance to the next level.