Boxing Day: 10 Do’s and Don’ts to Boost Your Sales

Boxing Day, which falls on December 26, 2024, is a prime opportunity to boost your sales after the holiday rush. For many businesses, Boxing Day represents a significant portion of annual revenue, often comparable to events like Black Friday or Cyber Monday. Don’t miss out on this opportunity. To make the most of it, thorough preparation is essential. Here are the common mistakes to avoid and practical strategies to implement right now to maximize your Boxing Day sales.

Don’t #1: Waiting until the last minute to plan your Boxing Day strategy

“Failing to plan is planning to fail.” Waiting just a few weeks before the event to develop your strategy often leads to recycling last year’s efforts. A poorly coordinated campaign with uninspired offers will miss its target.

What to do: Plan well in advance. Analyze the results of your previous campaigns, set clear objectives, and create attractive promotions. Early preparation will maximize your chances of success.

Don’t #2: Lacking a robust analysis strategy

Not tracking and analyzing your campaigns is a missed opportunity. It’s crucial to understand customer behavior at every touchpoint.

What to do: Use a Customer Data Platform (CDP) like Bloomreach to get a unified view of your customer and adjust your strategies in real-time.

Don’t #3: Using mass marketing instead of personalization

A one-size-fits-all message is no longer effective. Your consumers expect tailored offers.

What to do: Segment your database and offer promotions that meet the specific needs of each customer group. Use Klaviyo to easily segment your customers based on their behavior, preferences, and past interactions.

Don’t #4: Neglecting the mobile experience

Many shoppers use their phones to browse deals. A poor mobile experience can lead to lost conversions.

What to do: Adopt a mobile-first approach by optimizing your website and emails for mobile devices.

Don’t #5: Not leveraging AI for personalization and automation

AI can help personalize customer journeys and automate tasks like product recommendations or customer service via chatbots.

What to do: Use AI to automate and optimize your customer interactions, enhancing the user experience.

Don’t #6: Not maintaining year-round customer engagement

Boxing Day shouldn’t be an isolated event. It’s important to keep customers engaged throughout the year.

What to do: Implement a CRM strategy to foster customer loyalty beyond promotional periods.

Don’t #7: Ignoring an omnichannel approach

Limiting yourself to a single channel reduces your chances of success.

What to do: Adopt an omnichannel strategy, ensuring a consistent experience across all your touchpoints, both digital and physical.

Don’t #8: Overlooking after-sales service

After-sales service is crucial for customer satisfaction and loyalty.

What to do: Provide excellent after-sales service by using chatbots and offering clear information on return policies and delivery times. You can use Gorgias to automate responses through chatbots, efficiently manage support tickets, and ensure customers get timely and accurate updates on their orders.

Don’t #9: Offering excessive discounts

Deep discounts can hurt your profit margins and the perceived value of your products.

What to do: Offer attractive promotions while protecting your margins. Use time-limited offers or non-monetary rewards.

Don’t #10: Not capitalizing on owned media

Companies sometimes underestimate the power of their own communication channels, such as their website or customer database.

What to do: Maximize your owned media. Strong SEO and targeted email communications can generate impressive results without spending on paid advertising.

By optimizing every aspect of your strategy – from mobile to omnichannel and AI – you’ll not only boost your Boxing Day sales but also strengthen customer relationships year-round. Don’t miss this opportunity! Start planning your Boxing Day with our experts to ensure your success.

By Delphine Potigny, Senior CRM Strategist
As a Senior CRM Strategist at O2 Commerce, Delphine has over 10 years of experience in digital marketing. A specialist in customer acquisition and retention strategies (CRM), she has led ambitious international projects in France, Canada, and Spain. Curious, ambitious, and persistent, she brings energy and expertise to every project she undertakes.